Germany Mobile Game Market

Germany Mobile Game Market

Overview

Germany (official name—the Federal Republic of Germany, FRG) is a country in Western Europe. According to the 2016 census, its population is 82 million, putting it 16th in the world and 2nd in Europe by population size, although only 62nd in the world by area.

The country’s capital is Berlin. The official language is German. Around 65% of the population is Christian. Germany is a powerful nation with a fast-growing economy. Its GDP in 2016 was $41,895 per capita. Germany’s currency is the euro.

The world leader in a number of industrial and technological sectors, Germany is the third biggest exporter and importer of goods. It is a developed nation with a very high standard of living. It has well-established social welfare provision and a universal healthcare system. Much weight is given to protecting the environment and providing free higher education.

Germany is famous for its great philosophers, scientists, writers, political leaders, and for its fairytale Neuschwanstein Castle long used in the Disney logo.

Mobile games market in Germany

Revenue in 2016 totaled $364 million.

It is expected to grow by 3.9% a year, reaching $440 million in 2021.

In 2016, the percentage of mobile users among the general population was 24.2%, which should reach 26.8% by 2021.

Average revenue per user (ARPU)—$21.66.

 

 

In Germany on mobile platforms, Android is the top operating system (60.68%), with iOS coming in second (36.8%); Facebook is the leading social network with 74.37%, trailed at a distance by Pinterest (19.77%); Google is the dominant search engine (98.09%); Samsung is the top device manufacturer (40.58%), followed closely by Apple (36.8%); and the most popular messenger is WhatsApp. In tablets, iOS takes the top spot with 65.79% versus Android’s 33.25%.

 

 

Who plays mobile games in Germany?

Germany has relatively strict games legislation, e.g. the sale of certain violent games is prohibited, including Mortal Kombat.

According to a study by Mail.ru in 2015, German players show a preference for action/adventure games, shooters, RPGs, and life simulation games. German players’ preferences on mobile platforms are generally in line with European trends, although strategy games and shooters are more popular elsewhere on the continent.

 

 

German mobile games developers

German developers are known mostly for browser-based strategy games and MMORPGs. However, many browser game developers have successfully ported their hit titles to mobile platforms.

German games developers—leaders by revenue in Germany:

  1. Goodgame
  2. InnoGames
  3. Xyrality
  4. Aeria Games

Localization into German

German is the language spoken by Germans, Austrians, Liechtensteiners, and many Swiss. It is the official language of Germany, Austria, and Liechtenstein and one of the official languages in Switzerland, Luxembourg, and Belgium. It is the most widely spoken language in the world after Chinese, Arabic, Hindi, English, Spanish, Bengali, Portuguese, Russian, and Japanese. It is also the fourth most widely used language online. German is an official and working language of the European Union and a host of other international organizations.

It is part of the West Germanic branch of the Indo-European language family. Its written language is based on the Latin alphabet with the addition of three graphemes signifying umlauts (ä, ö, ü) and the ligature Eszett (ß).

When localizing into German, it is important to be aware that the resulting text may be 5-15% larger than the source material.

It is also worth taking into account German censorship laws.

The following are banned in Germany:

  1. Use of Nazi symbols.
  2. Images of Hitler.
  3. Violent scenes depicting blood and human victims. In this case, developers often replace humans with robots.

On the other hand, we failed to find evidence to support the widely held belief that German gamers have a unique attitude to WWII games: World of Tanks Blitz is one of the 100 most profitable games in Germany.

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