Our experience working with Nanobit on the Winked project and preparing a new game for release.
Delivering renewable game content on time means much more than efficiency. It’s about mutual understanding, flexibility, and shared goals. We worked with Nanobit to develop a clear and adaptable content pipeline-from a brief evaluation to feedback cycles and scaling. The result: consistent, high-quality assets for live games that keep creativity and reliability in perfect sync.
What Is Renewable Content?
Renewable content refers to regularly updated game assets that support live operations, including episodes, scenes, characters, banners, icons, items, animations, and more. This type of content is high-frequency and high-priority, and it needs to be produced quickly, consistently, and to a high standard of quality.
Renewable content refers to regularly updated game assets that support live operations, including episodes, scenes, characters, banners, icons, items, animations, and more. This type of content is high-frequency and high-priority, and it needs to be produced quickly, consistently, and to a high standard of quality.
For example, we regularly update character cards for Winked. We’re also creating clothing and accessories to prepare for the launch of a new game,Webtoon.
At the beginning, finding the right approach to renewable content wasn’t simple. Each project had its own rhythm and artistic tone, and it took time to synchronize creativity with speed. But every iteration brought us closer to a process that truly worked.
Why Does Collaboration Work Better Than Outsourcing?
From day one, we approached our communication with Nanobit as a two-way partnership. Both sides were invested in the outcome and willing to meet each other halfway. This allowed us to build not just a task delivery flow but a live, flexible, and transparent process.
Getting there took time. Early on, not every workflow clicked, and some ideas that looked great on paper didn’t work in practice. But because communication was open on both sides, we could quickly adjust, refine the process, and turn every obstacle into a lesson.
1. We Align on Goals, Not Just Deadlines
Our team doesn’t just get a deadline; we understand the purpose and context of the content within the game.
For instance, with the new game, we knew we had to produce a large library of clothing and accessory assets quickly and reliably because the entire game’s release depended on it. Our goal wasn’t just to design clothing; it was to help launch the game.
With Winked, the goal is different. We create character cards-essentially, stylized photographs. Regularly updating these cards helps to sustain player interest and develop the game’s world. In this case, our goal is to keep players engaged by delivering fresh and appealing visuals.
When we first joined the project, it wasn’t easy. The game had a highly specific art style, and even skilled artists needed time to adapt. Finding the right visual rhythm and consistency took effort, but we saw this challenge as part of building something lasting, not as a roadblock.
2. Clear Formats = Fewer Revisions and Greater Flexibility
With Nanobit, we’ve established:
● A defined asset creation and approval pipeline.
● A convenient structure for feedback and comments.
● Detailed guidelines and instructions.
● A consistent file naming system.
● Templates and approval tracking tables.
This system saves time on explanations and resubmissions, helping us focus on creativity and allowing any team member to jump in when needed (e.g., during vacation season) without affecting quality.
These clear formats didn’t appear overnight. At first, we would often go back and forth on details like file naming, feedback order, and review timing. Once we documented everything and set up simple visual guidelines, the confusion disappeared and creativity took the lead.
3. Dedicated Teams = Consistent Results
We’ve built dedicated teams for Nanobit projects who are well-versed in:
● The visual style and guidelines.
● The preferences of Nanobit’s art team.
● Previously released in-game assets.
Our team members also understand how the pipeline has evolved, how models have been improved, and how assets are used in the game itself. This knowledge helps prevent errors, as artists understand both the “what” and the “why” behind each task and requirement.
Having dedicated teams allows us to consistently deliver high-quality and speedy turnarounds without the need to retrain or micromanage.
Before forming dedicated teams, we went through a learning curve. We tried different approaches, but the turning point came when we designed a custom test task in the style of the project. It helped artists immediately understand what and how to draw, so by the time they started real production, they already felt confident and aligned with the visual tone.
4. 100% of Tasks Delivered on or Ahead of Schedule
Even under tight deadlines or sudden changes.
The key here is transparent planning: we evaluate briefs in advance and respond quickly with realistic deadlines. Both sides stay flexible when needed.
For example, during development of the new game, Nanobit asked us to urgently create an extra collection of assets within a week, and our trained team delivered.
Those moments showed how much our team had grown. A year earlier, such an urgent request would have caused stress; now it was a challenge we were ready for. Every artist knew their role and trusted the process, and that made all the difference.
In another case, when a major pipeline change was being implemented in Winked, we needed extra time to produce the new visuals. Our team needed to get comfortable with new tools and workflows. The client understood and extended the timeline.
As a result, both sides experienced mutual support, convenience, and clarity with no bottlenecks.
I’m glad to hear that you’re enjoying working on our projects. From our side, the experience has also been very positive. You have a dedicated and capable team, and it’s a pleasure to collaborate with you. Your responsiveness and commitment to deadlines make everything run smoothly.
— Nanobit Team
In short, the key to meeting deadlines and maintaining quality is openness, clear reasoning, and mutual flexibility.
5. Stress-Free Scaling
When the scope of work grew, we didn’t need to rebuild the process because it was already flexible. All we had to do was expand the team and increase our speed.
This transition was smooth thanks to:
● A well-structured pipeline.
● Detailed guides and reference materials.
● Clearly documented requirements and examples.
● A transparent step-by-step workflow for asset production.
By that point, we had come full circle-from experimenting and adapting to running a seamless production engine. What once took weeks to coordinate now runs almost automatically, thanks to the lessons learned along the way.
What Does Our Renewable Content Pipeline Look Like Step-by-Step?
|
Stage |
What We Do |
| Brief Review & Evaluation | Analyze tasks and ask clarifying questions until we fully understand the expected outcome. |
| Timeline Alignment | Immediately agree on realistic, comfortable timelines. If needed, we explain our case for more time or resource adjustments. |
| Phased Delivery & Feedback | Assets are grouped logically and delivered in stages. This allows quick integration of feedback and reduces the risk of mass revisions. |
| ETime Buffer | We always allocate extra time for unplanned fixes and last-minute changes. |
What Have We Learned About Delivering Renewable Content Effectively?
Live content isn’t just about meeting deadlines. It’s about rhythm, partnership, and mutual respect for the creative process.
Looking back, what once felt like a creative challenge became one of our strongest advantages. Our clear pipeline, shared understanding, and trained team now allow us to handle even the most complex, stylized content smoothly and on time.
We know how to work in a way that:
● Doesn’t delay releases.
● Doesn’t compromise quality.
● Doesn’t burden the client with micromanagement.
If you’re looking for a reliable renewable content partner to help you grow and launch live games, we’re ready!
