Game Localization: Coffee Shop: Cafe Business Sim

Game Localization: Coffee Shop: Cafe Business Sim

About the project

Service: game localization.

Working languages: Russian, English.

Game type: PC, iOS, Android.

Timeframe: from 2013 to present.

Size: around 30,000 words.

Team: 2 in-house editors, 1 translator, 1 project manager

General information

The Coffee Shop business simulator from Melesta provides players with the opportunity not only to try their skills as a business owner, but also to immerse themselves in an atmosphere of a small and quiet town. Players can make new friendships and find out what goes on in the city. They can change the interior of their café, invent new coffee recipes, order equipment, hire new employees, and develop and implement new business strategies.

Project Management

As part of our work on the project, the Russian source material was first edited before work began on translating the text from Russian into English. Our task not only included localizing the game’s main text, but also efficiently translating all its subsequent updates. Apart from that, the character’s names required a creative approach during the translation. For example, the nickname of one of the characters, Petrovich, became the English equivalent Ol’ Joe. There are many jokes aimed at a Russian audience in the game’s text. We put a lot of effort into adapting them for the new target audience.

Project Characteristics

  • Our client’s lockits were sorted alphabetically, so we had to go to quite some effort to make consistent dialogs out of them.
  • The game’s text contained many jokes which couldn’t be translated literally – they had to be adapted for an English-speaking audience.

For example:

Только можете столик на двоих поставить? Этот, как его… «Гараж»? «Фураж»? «Вибромассаж»? А, вспомнил, «Винтаж»!

But can you set up a table for two? What do you call it… the Image table for two? Village? Spinach?

Ah, I remember—Vintage!

Melesta Games

Melesta Games is a leading casual game company with millions of gamers from over 60 countries around the world! For the last 5 years Melesta Games collected portfolio with over 30 marvelous projects, developed for various platforms: PC, iOS, Android, Mac, MMO, social, Windows Phone, console and other.

All Correct Games

All Сorrect Games is a division of All Correct Group which provides translation, voiceovers, localization testing and video game localization.

All Correct Games works with the majority of Russian developers and publishers, along with major international game publishers. The company has participated in the localization of over 350 games, as well as the testing of over 100 games. All Correct Games works in more than 23 language pairs, partners with 6 voice studios, and employs highly competent native and Russian speakers to test games on the iOS, Android, and PC platforms.


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