The Gaming Market in Canada | Allcorrect Games

The Gaming Market in Canada

General Information

Canada is the largest country in North America in terms of land, and the second-largest in the world. It is composed of 10 provinces and 3 territories, with the capital city being Ottawa. As of July 22, 2023, it ranks 37th in the world in terms of population, with almost 40 million people. At 4.2 people per square kilometer, it has one of the lowest population densities in the world. However, the majority of population is concentrated near the southern border of the country. Canada boasts the longest coastline in the world, bordered by the Atlantic, Pacific, and Arctic Oceans. It shares borders with the United States of America to the south and northwest (Alaska), with Denmark (Hans Island) to the northeast, and has a maritime border with France (Saint Pierre and Miquelon) to the southeast. The Canada–United States border is the longest international boundary in the world.

Canada emerged in the 17th to 19th centuries as a complex of French and British colonies in North America and gained independence through a peaceful process lasting from 1867 to 1982. Today, Canada is a federal constitutional monarchy with a parliamentary system of government, and its formal Head of State is the monarch of the United Kingdom (as the King of Canada). It remains a member of the Commonwealth of Nations.

The dominant sectors of the country’s economy are in the service industry, along with developed industries, particularly in mining, energy, and agriculture. Canada ranks among the world’s leaders in the export of various minerals, wheat, mineral fertilizers, and pulp and paper products. Its primary trading partner is the United States, which accounts for more than three-quarters of Canada’s exports.

Canada is a bilingual and multicultural country where English and French are officially recognized at the federal level. New Brunswick is the only officially bilingual Canadian province, while Quebec, with a predominantly French-speaking population, is the only one with French as the majority language. The remaining provinces and territories are primarily English-speaking.

Gaming Market

Like in much of the global market, video games are one of the largest segments of the Canadian media industry. In 2022, video games accounted for the majority of revenue from digital media in Canada, and this is projected to remain the same in the foreseeable future. While the Canadian video gaming market often receives less attention compared to the neighboring United States, it has been steadily developing and growing for several decades. In terms of revenue, it ranks 8th in the world, and 30th in terms of its player base. The Canadian gaming industry employs over 135,000 professionals.

Player Profile

According to a survey by the Entertainment Software Association of Canada, 23 million people up to the age of 65 regularly play video games, accounting for 61% of the population. Among young people, this figure is even higher: 89% of children and teenagers (ages 6–17) play video games. The highest level of video game penetration was observed among boys aged 13–17 (90% consider themselves gamers). Games are least popular among women aged 55–64 (only 29% of them play).

The study also analyzed the popularity of games by region. It found that the province of Saskatchewan had the highest percentage of gamers, with 68% of the population playing video games, while Quebec had the lowest level at 57%.

Although the most popular game genres vary by gender and age, puzzles and word games are the most popular genres among adult Canadians, while action and adventure games are popular among children and teenagers. 37% of adult Canadians say they play puzzles and word games, while 33% of children and teenagers play action and adventure games. Fighting games are the least popular, with only 11% of adults and 12% of children and teenagers saying they play such games.

In 2022, the Time2Play portal conducted a study of the gaming habits of Canadian gamers. According to this study, 52.3% of Canadians play more on their phones than on other devices.

  • 9% spend from 30 minutes to 1 hour a week playing mobile games
  • 17% spend from 1 to 7 hours
  • 8% spend from 7 to 14 hours

Online games are the most popular among Canadians, with 70% of gamers playing them. However, 58% of adults also play offline games. For several years now, Canadians have preferred digital versions of games and have been buying them more often than physical copies. This trend is clearly illustrated by the data on the gaming market revenue in Canada published by Statista. The report shows that revenues from the sale of digital games have been steadily increasing since 2017, with a significant jump from USD 2.24 billion to USD 3.03 billion between 2019 and 2020, most likely due to the impact of COVID-19.

Largest Game Companies in Canada:

  1. airG Inc.
  2. Alientrap
  3. Alpha Dog Games
  4. Artifice Studio
  5. BattleGoat Studios
  6. Beamdog
  7. Beenox
  8. Behaviour Interactive
  9. Big Blue Bubble
  10. BioWare
  11. Blackbird Interactive
  12. Blue Isle Studios
  13. Blue Wizard Digital
  14. Capybara Games
  15. The Coalition
  16. Code Mystics
  17. Compulsion Games
  18. Digital Extremes
  19. Digital Leisure
  20. Disney Canada Inc.
  21. Drinkbox Studios
  22. EA Montreal
  23. EA Vancouver
  24. Eidos-Montréal
  25. Freebird Games
  26. Frima Studio
  27. Gamerizon
  28. Gogii Games
  29. GolemLabs
  30. HB Studios
  31. Hellbent Games
  32. Hothead Games
  33. Hyper Hippo Entertainment
  34. Incubator Games
  35. Invoke Studios
  36. Ironclad Games
  37. Kabam
  38. Kerberos Productions
  39. Kitfox Games
  40. KIXEYE
  41. Klei Entertainment
  42. KO_OP
  43. Lillymo Games
  44. Longbow Games
  45. Lotus Creative Entertainment
  46. Ludia
  47. Magmic
  48. Mektek Studios
  49. Motive Studio
  50. Next Level Games
  51. Ossian Studios
  52. Other Ocean Interactive
  53. Phoenix Labs
  54. Piranha Games
  55. RAC7
  56. Radical Entertainment
  57. Red Barrels
  58. Relic Entertainment
  59. Rockstar Toronto
  60. Sarbakan
  61. Silicon Sisters
  62. Silverback Productions
  63. SkyBox Labs
  64. Smoking Gun Interactive
  65. Snowman
  66. Strategy First
  67. Suba Games
  68. Superbrothers
  69. Throwback Entertainment
  70. Thunder Lotus Games
  71. Torn Banner Studios
  72. Tribute Games
  73. Ubisoft Montréal
  74. Ubisoft Québec
  75. Ubisoft Toronto
  76. Uken Games
  77. Vast Studios
  78. WB Games Montréal
  79. Windmill Software
  80. Women Wise
  81. XGen Studios
  82. Xona Games

Most Popular Game Genres June 2023:

Action-adventure 34%
Action (Platformers, Fighting) 33%
Casual 32%
Strategy 32%
Adventure 30%
Shooters 22%
RPG 21%
Simulators 21%
Sports 21%
ММО 16%
Other 12%

Most Popular Mobile Games:

  1. Candy Crush Saga
  2. Roblox
  4. Royal Match
  5. Coin Master
  6. Pokémon GO
  7. June’s Journey: Hidden Objects
  8. Gardenscapes
  9. Bingo Blitz™—Bingo Games
  10. Homescapes
  11. Clash of Clans
  12. Jackpot Party Casino Slots
  13. Slotomania™ Slots Casino Games
  14. DoubleDown™ Casino Vegas Slots
  15. Fishdom
  16. Township
  18. Evony: The King’s Return
  19. Whiteout Survival
  20. Solitaire Grand Harvest

Best-selling Games in Canada (July 2023)

  1. Remnant II
  2. Diablo IV
  3. The Legend of Zelda: Tears of the Kingdom
  4. Hogwarts Legacy
  5. Pikmin
  6. Final Fantasy XVI
  7. Elden Ring
  8. Call of Duty: Modern Warfare II
  9. Mario Kart 8 Deluxe
  10. Star Wars Jedi: Survivor

Culturalization for Canada


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