The Gaming Market in Indonesia

Don’t overlook the Indonesian gaming market—it’s the 4th most populous country in the world, with the 7th biggest economy! We’ve put together all the essential facts about the market in our latest article, so you can decide with confidence if it’s the right fit for your next game.

General Information

Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia. It has an area of 1,904,569 km², making it the largest country in the region and 14th largest in the world. Located on the Malay Archipelago and the western part of the island of New Guinea, it is also the largest island country in the world. It meets both the Pacific and Indian Oceans and has land borders with Malaysia, Papua New Guinea, and East Timor.

With over 279 million people, it is the 4th most populous country in the world, and possesses the 7th largest economy. Although the country is based on an agrarian-industrial economy, this economy is dynamically developing. The currency is the Indonesian rupiah.

The capital is currently Jakarta, but in August 2024, this status of capital will move to the planned city of Nusantara, on the island of Borneo.

Jakarta

Indonesia is a unitary state and a presidential republic. Following the results of the presidential election in April 2019, Joko Widodo was re-elected as head of state, starting his second presidential term on October 20, 2019.

Joko Widodo

The country is divided into 38 administrative territorial units, consisting of 36 provinces and 2 special districts equal in status to those provinces.

It is characterized by significant ethnocultural diversity, though approximately 88% of the population are Muslim, making Indonesia the country with the largest Muslim population in the world

Gaming Market

Source: finance.yahoo.com

Indonesia, holds a significant share of the Southeast Asian gaming market, accounting for 45.8% of all gamers in the region. According to Newzoo, Indonesia’s gaming market reached USD 1.79 billion in 2023 and is experiencing rapid growth, making it an attractive target market for gaming companies.

Entering the Indonesian market requires careful consideration of legal and cultural factors. Local holidays can influence revenue and player attraction, and practice has shown that during Ramadan, revenues from gaming companies in Indonesia increase. With a large Muslim population, developers and publishers may find that some game scenes and characters can be perceived in a more negative manner, so it is necessary to localize games with sensitivity.

Cloud gaming platforms are a developing trend in the country, according to the Tourism and Creative Economy Outlook 2023/2024. Although the development of cloud gaming is still in its early stages, it is expected to become increasingly popular in Indonesia in the coming years.

Deal Street Asia reports that according to a new presidential decree, Indonesia’s gaming industry is gearing up for a transformation. The decree will relax requirements for qualified foreign professionals working and developing games in Indonesia. Recognizing the industry’s growth potential, the government plans to increase private funding through a gaming fund system, aiming to raise USD 40 million annually. There are also plans for funding research and development, developing specialized educational institutions, and improving the intellectual property laws.

Cybersports

Cybersports is an important segment of the gaming industry, and is particularly popular in Southeast Asia, which boasts over 200 million cybersport viewers and players. Cybersports are so popular they were included as a demonstration sport at the 2018 Asian Games in Jakarta.

Revenue of the esports industry in Indonesia 2019-2028 (in million U.S. dollars)

Source: www.statista.com

Indonesia’s cybersports market sat at an estimated worth of USD 11.1 million back in 2023. Notably, the revenue of the cybersports market has been growing steadily for several years. It is projected that Indonesia’s total cybersports revenue will grow at an average CAGR of 5.87% from 2024 to 2030, reaching nearly USD 16.55 million by 2030.

Population

Source: datareportal.com and https://platform.newzoo.com/

Number of Gamers

Source: Newzoo

Game Market Size

Source: Newzoo

Market Volume Dynamics

Source: Newzoo

Spending per Player

Source: platform.newzoo.com

Player Portrait

General Statistics on Gamers

According to a survey conducted in July 2023, 58% of Indonesian Generation Z gamers were casual gamers. Among millennial gamers, this number is slightly lower, at 52%. However, millennial gamers are more active, with 48% playing regularly, compared to only 42% of Gen Z.

The survey also found that about 30% of male respondents and 26% of female respondents play games more than once a day. Overall, female and male participants play games with equal frequency.

In terms of player behavior, the majority of both male and female gamers in Indonesia were “achievers” and were driven to complete missions in games.

Distribution of Players by Devices Used for Gaming

Source: https://datareportal.com/

Gender Distribution:

Source: https://www.statista.com/

OS Distribution:

Source: gs.statcounter.com

Popular Social Media (2024)

Source: datareportal.com

Average Internet Speed

Source: www.speedtest.net

Leading Genres of Mobile Games in Indonesia in 2023 by Downloads

Source: www.statista.com

Top mobile games chart

Source: appmagic.rocks

Indonesia’s Largest Gaming Companies

• Agate International
• Digital Happiness
• Lyto
• Drydock Dreams Games (Founders based in France, China & Indonesia)
• Lentera Nusantara
• MassHive Media
• Mintsphere
• Mojiken Studio
• OZYSOFT
• Pikselnesia
• Rolling Glory Jam
• SEMISOFT Studio
• Stairway Games
• StoryTale Studios

Source: en.wikipedia.org

Famous Games Created in Indonesia:

• Sentou Gakuen (2011)
• Samurai Taisen (2013)
• DreadOut (2014)
• Legrand Legacy (2018)
• Rage in Peace (2018)
• Coffee Talk (2020)
• A Space for the Unbound (2023)

Source: en.wikipedia.org