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The Malaysian Game Market

The Malaysian Game Market

OVERVIEW

Malaysia is a country in South-East Asia consisting of two parts that are separated by the South China Sea.

60% of the population are Malay, who, according to the country’s law, enjoy special privileges in business, education, and in public service. The next largest ethnic groups are Chinese (22.6%) and Indians (9.1%).

Malaysia’s state religion is Islam.

Official name: Malaysia

Capital: Kuala Lumpur

Population: 32 512 873  (Worldometers)

Average Age: 30.3 (Worldometers)

GDP: $365 bln (WorldBank) – 2019

Official languages: Malay

Games Market

In absolute terms, Malaysia’s gaming market is among the largest in South-East Asia.  The country’s government has highlighted the games industry as one of the driving forces of Malaysia’s economic growth and promotes the development of businesses in this field.

Nonetheless, Malaysians themselves regard their games industry as a developing industry. Hasnul Hadi Samsudin, the vice president of the Malaysian Digital Economy Corporation, has compared it to a teenager, who still has a lot to learn.

population

Player statistics

facts about gamers

Malaysian gamers generally have a positive attitude towards in-game purchases. According to data from Newzoo, in the six months following the date of their last report (the beginning of 2020), 87% of users made some kind of purchase in a game.

players spending

Popular game genres:

  1. Strategy
  2. Battle Royale
  3. Role-Playing
  4. Casual

growth of revenue

Developers

There aren’t a great deal of Malaysian developers that operate on the global market, however there are some major companies that outsource the development of digital content, such as Passion Republic (Uncharted 4, Dark Souls 3, Batman: Arkham Knight, Mortal Kombat X) and Streamline Studio (Street Fighter V, Final Fantasy XV).

From among the local market players, it is worth noting the following:

  • Kaigan Games – Simulacra
  • Ammobox Studios – Eximius Seize the Frontline
  • Magnus games studio – Re:Legend
  • Metronomic – No Straight Roads
  • 7th Beat Games
  • Weyrd works
  • Streamline Games
  • Game Taiko

In addition, many international companies, including Bandai Namco, Double Eleven, Gameloft, Codemasters, and others, have offices in Malaysia.

ALLCORRECT GAME LOCALIZATION STUDIO

Localizing a game into the main languages increases its revenue by a factor of 1.9 (based on data from Google Europe and Allcorrect’s research).

Allcorrect is an ROI-based localization company. Our approach is based on finding profitable markets for developers and publishers and adapting games for target audiences, taking particular cultural aspects into account. Our goal is to make your games popular and your players happy.

We’ve been translating games since 2008, and we’ve localized over 968 projects during that time. Our portfolio includes localizations of large-scale AAA projects as well as indie games that have dominated the international market.