Official name: Republic of Poland (Rzeczpospolita Polska)
Population: 37.98 million
Area: 312,679 square kilometers
GDP: USD 586.02 million
Official language: Polish
POLAND’S GAMES MARKET
Its relatively small number of players notwithstanding, Poland is a promising market for mobile game developers. With low costs per install (USD 0.36 for iOS and USD 0.21 for Android), users spend an average of USD 27.33 annually on mobile games.
Gamers often get their information about new games from friends and acquaintances. A significant portion of mobile gamers (20%) don’t search for info on new games at all. This figure is 6% for console games and 12% for PC games.
Poland has a large number of older players, with 24.4% of its internet users over age 56 playing at least once a week. These “silver gamers” favor card and logic games, while MMOs see the least interest (less than 1% of users). Mature players also prefer to play alone. Most of these users (77%) don’t look for other players, while this figure for gamers aged 15–55 is just 41%.
Players often use mobile games as a means to kill time (55% of players mentioned this), whereas they play games on PC and console to relax and unwind.
Poland’s gaming industry is quite mature. On the one hand, the conditions are there to successfully promote your studio. On the other, immigrating to Poland is simple, so a number of talented developers are looking to relocate there.
Polish game developers are known foremost for the large-scale projects of CD Projekt RED for PC and consoles. However, there is a number of devs, including those for mobile games, that are thriving there. App Annie features these companies in their top lists:
● Huuuge Games
● Mageeks Apps & Games
● CD Projekt RED
Some of the most well-known PC and console game developers include:
● CD Projekt RED
● CI Games
● 11 Bit Studios
● The Astronauts
LOCALIZATION INTO POLISH
Polish is the official language in Poland, and is also found throughout Europe and the US. About 40 million people worldwide speak Polish.
Polish has a 32-letter Latin alphabet. Some of its letters are unique to Polish: ą, ć, ę, ł, ń ó, ś, ź, and ż. The language also uses diacritics to convey a number of sounds.
● The ogonek (“little tail”) subscript marking denotes the nasal vowels ą and ę.
● A superscript dot, called the kropka, is used to denote sharp sibilant /ž/ sound in ż (including in the dż diagraph).
● Letters marked with a /-shaped line (kreska) indicate: soft, mid-tongue sibilants, such as the affricate /ć/ and fricative consonants /ś/ and /ź/; the soft /n’/ sound; and the /u/ vowel sound (in the place of the old Polish long ō). These letters are ć, ś, ź, ń and ó. The ź letter is also found in the dź diagraph.
● The /u̯/ semivowel is marked with a diagonally crossed l (ł).
Polish has 10 parts of speech (nouns, adjectives, numerals, pronouns, adverbs, verbs, prepositions, conjunctions, particles, and interjections), with three genders (masculine, feminine, and neuter) and seven cases (including vocative).
Regardless of the fact that many of the people in Poland can speak English, with the country ranking at number 11 in the EF EPI index, its gamers prefer to play games in translation.
Allcorrect game localization studio
Localizing a game into the main languages increases its revenue by a factor of 1.9 (based on data from Google Europe and Allcorrect’s research).
Allcorrect is an ROI-based localization company. Our approach is based on finding profitable markets for developers and publishers and adapting games for target audiences, taking particular cultural aspects into account. Our goal is to make your games popular and your players happy.
We’ve been translating games since 2008, and we’ve localized over 840 projects during that time. Our portfolio includes localizations of large-scale AAA projects as well as indie games that have dominated the international market.
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